According to WE ADD UP, showering together is the preferred way to beat global warming…. nice, tell me more!  So you’re probably not going to find a whole lot of data backing up this statement, but what you will find is a top selling T-shirt!  WE ADD UP is a global awareness campaign that happens to make a snazzy line of organic shirts to help people become more aware of their eco-impacts…

The concept of WE ADD UP is pretty fresh.  Every shirt is printed by hand with a unique number.  The number that ends up on your shirt is your position in a sequential global count of people who are taking steps to do their part.  On the back of each shirt is a word or phrase that describes an action almost anyone can take to reduce their carbon footprint – such as, Unplug, Lights Off, Carpool, Hybrid, Bike, Buy Local, and 27 others.  Here’s a snapshot of all our choices:


Definitely diggin’ on Shower Together as well… I can see why that took the prize for #1 seller!… and hey, let’s be real for a second… it IS a great way to save a valuable resource!

Each hand printed T-shirt runs $25 and is made with 100% certified organic cotton under strict fair labor practices.  Groups get the hook up with discounted prices, so this could be a perfect fundraiser concept.  As of today, the tally for tees is over 14,300…  very cool!  What a great way to show the world that WE ADD UP!


About Joshua Foss

Joshua is a leading voice for transformational change. He is the editor of Metro Hippie, co-founder and director of development of the Ecala Group, and adjunct faculty at the Minneapolis College of Art and Design. He is also an ambassador for the Living Building Challenge and is a frequent speaker at national conferences, trade shows and summits.