One of the easiest things we can do to bring green strategies into our home is to spec out non-toxic, zero-VOC paints.  VOC’s (Volatile Organic Compounds) are harsh chemicals that give paint that ‘paint’ smell and contribute to poor indoor air quality.  There have been a number of low-VOC products available from Sherwin Williams, Benjamin Moore, Mythic Paints, Yolo Colorhouse and several other suppliers, but until very recently there hasn’t been that mainstream eco-friendly paint.  Well… in steps Freshaire Choice, a Zero-VOC product now offered exclusively at Home Depot.

We spend about 90% of our time indoors where pollutants can be significantly worse than those outside.  Traditional paints are often a culprit to poor indoor air quality, off-gassing VOC’s and other nasty chemicals for several years after initial application.  Freshaire guarantees that no VOCs are added in the paint and are the first to claim that none are added to the color tint, which is a revolutionary achievement in the world of color coating.  This eco-friendly process has allowed Freshaire to earn Greenguard certification, a label that recognizes products with great air quality attributes…

I’ve been working with nothing but zero-VOC paints for several years now and it’s kind of like that Pringles’ motto:  Once you pop, you can’t stop!… Once you paint sans nasty fumes and headaches, it’s hard to go back.  I’ve had dinner parties at my place the same day as I painted and didn’t have any comments on the smell of paint…. word.


About Joshua Foss

Joshua is a leading voice for transformational change. He is the editor of Metro Hippie, co-founder and director of development of the Ecala Group, and adjunct faculty at the Minneapolis College of Art and Design. He is also an ambassador for the Living Building Challenge and is a frequent speaker at national conferences, trade shows and summits.