In Brooklyn, NY sits an incredible bicycle shop called the 718. It was founded as a resource to bring a bit of craftsmanship and collaboration into the community’s growing bike culture. Instead of ‘peddling’ prefabricated cycles like the majority of shops, 718 has created a process in which its customers can work in partnership with professional mechanics to design and construct their own bicycles.

It’s a pretty fantastic business concept which utilizes peoples’ innate desires to create things with their own hands… so long passive consumer! This short video below captures the gist of what the 718 is all about… def worth a peak!

Ride on!

-j