Hyundai released its QarmaQ concept car to an impressed audience at the 2007 Geneva Auto Show.  The fly little crossover vehicle is a sign of what may come for the Korean auto giants… Not only did Hyundai do a bitchin’ job designing the QarmaQ, they packed in an eco-punch by partnering with GE Plastics to create a revolutionary ‘skin’ for the car’s body.  Made of recycled polyethylene terephthalate (PET) plastic bottles, the QarmaQ’s shell reduces vehicle weight by 130 lbs, increasing fuel efficiency when combined with its clean burning diesel engine.

This PET technology (which saves about 900 plastic bottles from the landfill per vehicle) structurally strengthens the ride while adding a recyclability component to its lifecycle.  After the car retires from the streets and is sent to its retirement, ie junkyard, its shell can be broken down and reused.

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The QarmaQ also features LED ambient lighting in its interiors.

Oh… and for those of you that are into this type of thing… the QarmaQ rolls on 22″ rims.

-j

About Joshua Foss


Joshua is a leading voice for transformational change. He is the editor of Metro Hippie, co-founder and director of development of the Ecala Group, and adjunct faculty at the Minneapolis College of Art and Design. He is also an ambassador for the Living Building Challenge and is a frequent speaker at national conferences, trade shows and summits.