The concept of WE ADD UP is pretty fresh.  Every shirt is printed by hand with a unique number.  The number that ends up on your shirt is your position in a sequential global count of people who are taking steps to do their part.  On the back of each shirt is a word or phrase that describes an action almost anyone can take to reduce their carbon footprint – such as, Unplug, Lights Off, Carpool, Hybrid, Bike, Buy Local, and 27 others.  Here’s a snapshot of all our choices:

Definitely diggin’ on Shower Together as well… I can see why that took the prize for #1 seller!… and hey, let’s be real for a second… it IS a great way to save a valuable resource!

Each hand printed T-shirt runs $25 and is made with 100% certified organic cotton under strict fair labor practices.  Groups get the hook up with discounted prices, so this could be a perfect fundraiser concept.  As of today, the tally for tees is over 14,300…  very cool!  What a great way to show the world that WE ADD UP!

-j

A pretty stylin’ pair of kicks, eh?!?  I dig the industrial, rawish sort of vibe the Toemorrow puts off… there’s not a straight line or a clean stitch on the thing which actually highlights the innovative materials.

Let’s take a peak at some of these said materials:

• Pesticide-free hemp sneaker… natural, durable fabric
• Water resistant Rubbahyde made from organic cotton and all natural latex
• Water-based adhesives hold the shoe together, no petroleum
• Bamboo linings, moisture wicking and rapidly renewable
• Foot form inserts are made from post consumer recycled paper
• Sole is natural latex and crepe rubber

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Simple has been steering the ship of sustainable footwear for a while now… their stereotypical anti-stereotype brand offers ‘good shoes and big does of reality.’  They enforce strong guidelines of ethics for their supply chain, ensuring that every aspect of their shoes’ production is healthy, fair and environmentally friendly.  Do yourself a fave and check out their site for their entire product line.

To wind things down, here’s a snapshot of yours truly wearing the Toemorrow with pride in my apt… my foot looks happy, doesn’t it?

-j

photos from getsust.com

SUST has some solid green cred… they work exclusively with U.S.-based organic cotton farmers, ensuring that their money goes to peops who farm pesticide free.  They also produce their clothing in factories located in Northern California… the supply chain is regional which cuts down on the distance their garments travel, and that means one thing… small carbon footprint baby!

When you wear SUST, pants become optional.

Organic cotton is an incredibly important piece of the textile puzzle… a quarter of the world’s pesticides are used for traditional cotton production, which wreaks serious havoc on water and soil.  Also, not many people know that when a pesticide is used in cotton, it stays in the fiber of that cotton for the remainder of its life… so if you’re wearing non-organic cotton to your Bikram Yoga class where it’s 117 degrees and you’re sweating like wookie being waxed, chances are your body is absorbing some of those icky chemicals.  Spare yourself from this scenario and pick up some high stylin’ organic threadz from SUST.

-j

I rock one of these rings and get nothing but compliments when I’m out on the town…. they are quite affordable as well, running a mere $38.

How about a cuff that serves a dual purpose… not only does it look fly on the wrist, but it is formed around a take-out coffee cup so it doubles as a java jacket!  $68 HERE.

Dog tags can be a fresh look… check out Bentwood’s customizabe options HERE.

And for $56, you can complete the set with a custom belt buckle, available in walnut or benge HERE.

Word…. So there you have it… another way to show of your eco-savvyness with style.

-j